A Gregor Samsa Moment



Jun Takahashi for Uniqlo

Does Uniqlo's A/W '13 ad campaign evoke Kafka's Metamorphosis to anyone else? I'd always known Uniqlo as a Japanese fast-fashion chain along the lines of H&M, but I'd never really paid them much attention. Enraptured as I am with these stunning images and given that they (finally) launched their online store back in Fall 2012, I think I'm going to start paying a lot more attention (and dollars).